For the times you are lost for words…

There's an art to digital content creation and proven expertise should be your number one requirement when hiring a professional writer.

In a career spanning 20 years I've worked in newspapers, communications, and as an editor and published author. So I know a thing or two about story construction and how to make people sit up and take notice.

I promise you will never be lost for words again…

Louise is a knowledgeable writer: she provided us with excellent pointers, particularly about planning website content and scheduling.

Fresh, original content is at the heart of effective digital marketing. You need writing that speaks directly to your target audience in order to attract new customers, and keep them. 

If you’re looking to boost traffic to your website, communicate the aims of your organisation or achieve more sales, then read on.

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The Detail


Swift Editorial provides a range of services designed to help your ideas take flight...


Copywriting: Revitalise your website and revolutionise your search engine rankings.

Social Media: Reach out to new audiences on key platforms.

Web Design:  Improve your online presence with cutting edge design.

Content Guidance: Learn all about writing engaging web content.

Blogging: Publish posts people will want to share.

Policy and Strategy: Map out your future with concise internal documents.

Internal Communications: Iron out your key messages.


Web Design

I help organisations and individuals with web content and design. I’m also used to working with charities, small businesses and arts teams who may struggle with lack of time and resources.

I can design or refresh your website, working in Squarespace or WordPress, and show you how to schedule content and improve your social media following. Digital approaches are employed alongside traditional PR methods.

Read some of the comments below from people who’ve attended one of my classes or used my services…

Louise helped develop our PR strategy and media approach for a national campaign.”
— Sue Smith, Social Inclusion Unit
I enjoyed having the chance to workshop with others who have similar goals to me. Loved how organised it was!”
I liked that we had to write five blog post examples in the session as it’s helpful to bounce ideas off each other.”
Our festival was covered extensively in local media: TV, press and online.”
— Andrew Killeen, PowWow Litfest

Clients Say...

We have been really impressed with progress made. Key achievements include: improving site appearance; usability, accessibility, and range of content; reaching a larger and more diverse audience through blog articles and targeted tweets; gaining and working with new contacts; improving staff knowledge on how best to utilise social media platforms

We are keen not to lose momentum and are now working with Louise on how to manage and delegate tasks more effectively to ensure we can maintain this level of increased activity throughout our social media platforms.”
— Natalie Osborne, Royal Birmingham Society of Artists
Louise is an exemplary writer who brings unrivalled professional standards to every assignment. She applies her newsroom experience, and to great effect. Every sentence is optimally constructed to achieve the strongest possible impact. She is also very happy to share her considerable expertise. Louise is a great asset to our marketing agency; with her versatility and willingness to learn, I can point her to almost any subject area and know that she will unfailingly return excellent copy.”
— Sarah Bartlett, Senior Editorial Manager, Tomorrow People
Louise delivered valuable work across print and online communications channels during her time at Birmingham City Council. She is a skilled editor, and was responsible for the production of Forward, our 424,000-circulation newspaper. She also improved digital content at our website, and communicated complex budget messages to both the public and our employees. Louise was able to apply her considerable industry knowledge across a range of projects to deliver work of a consistently high quality.”
— Jason Lowther, Head of Strategy, Birmingham City Council
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Get in Touch...

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